R. Lance Garcia - CMO Rants by Gaston Legorburu

A collection of thoughts on Creativity, College Football, Art & Design, Traditional Marketing, Digital Media, and my baby girl, Adair Kyoko.

R. Lance Garcia

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CMO Rants by Gaston Legorburu

This creativity meets technology meets marketing meets business strategy blog is authored by Gaston Legorburu, Chief Creative Officer at Sapient.

Just begun earlier this year (2007), insightful content is now starting to build up.

CMO rants is a conversation among top marketing executives who aim to redesign marketing as we know it. What will the marketing organization of the future look like? How should you evaluate new media channels? How do you practice agile marketing?